Holiday attachment - The construct, measure, and its relation with customer loyalty
The content of the thesis may be summarized as follows:a) Conceptualization, development, and validation of a scale to measure holiday attachment.b) Examination of holiday attachment as an antecedent of tourist loyalty.c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
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Produktdetails
- ISBN: 978-3-656-12464-1
- EAN: 9783656124641
- Produktnummer: 12872285
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 89 S.
- Plattform: EPUB
- Masse: 1'005 KB
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