Start-up
A Practical Guide to Starting and Running a New Business
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
CHF 86.00
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Produktdetails
- ISBN: 978-3-030-06871-4
- EAN: 9783030068714
- Produktnummer: 32290100
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 160 S.
- Masse: H23.5 cm x B15.5 cm x D0.8 cm 254 g
- Auflage: Softcover reprint of the original 2nd ed. 2019
- Abbildungen: Paperback
- Gewicht: 254
Über den Autor
Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom's current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.
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