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Jeffery Ford

The Four Conversations

Daily Communication That Gets Results

Buch

raditional approaches to communication have emphasized such things as media, medium, and frequency of communication, as if leaders are engaged in campaigns of some type (which, at times, they are). What has been ignored, therefore, is the impact of day-to-day conversations on individual and organization performance and how those conversations can be altered and managed to bring about higher levels of performance. The Four Conversations identifies, explains, and illustrates the four day-to-day organizational conversations people at work must use on a daily basis to be successful. These four conversations, either singularly or in combination, c… Mehr

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Produktdetails


Weitere Autoren: Ford, Laurie
  • ISBN: 978-1-57675-920-2
  • EAN: 9781576759202
  • Produktnummer: 4471911
  • Verlag: Random House N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2009
  • Seitenangabe: 256 S.

Über den Autor


Jeffrey Ford is associate professor of management in the Fisher College of Business at the Ohio State University in Columbus. Laurie Ford is a consultant to managers and executives in business, government agencies, and associations on organization redesign and change implementation.

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