Who Cares Wins
This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.Nor is it a book about CSR or business doing good. There are plenty of those too.Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible. Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.
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Produktdetails
- ISBN: 978-0-273-76253-9
- EAN: 9780273762539
- Produktnummer: 19410985
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 192 S.
- Masse: 340 g
- Gewicht: 340
Über den Autor
David Jones, CEO Havas has made a name for himself as a driving force for change, within his own agency group, in the broader world of business and beyond. He became the youngest global CEO in the history of the advertising industry in 2005, when he was made global CEO of Havas Worldwide. He runs all the creative, marketing, and design companies throughout the network of 300+ offices. He is also global CEO of Euro RSCG Worldwide, the worlds largest agency by global brands. David has taken to the global stage as co-founder of One Young World, a non-profit organisation that gives a voice to young leaders, aged 25 or under, around the world.
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