Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Harness the economic power of global citiesWe are lucky and thankful to have the Kotler brothers' brilliant insights about the 600 'world cities' generating most of the global economy. The book provides Chinese enterprises a new and creative way to audit and develop their international marketing strategies. --Mr. Zhang Ruimin, CEO, Haier Group, Qingdao, ChinaAn important contribution for policy makers and corporations as the world reorients itself towards a new pattern of geographical concentration. --Nirmalya Kumar, Member-Group Executive Council, Tata Sons & Professor of Marketing at London Business SchoolOur company's future is tied to…
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Produktdetails
Weitere Autoren: Kotler, Milton
- ISBN: 978-1-118-89381-4
- EAN: 9781118893814
- Produktnummer: 19161123
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 288 S.
- Masse: H23.6 cm x B15.9 cm x D3.0 cm 486 g
- Auflage: New
- Gewicht: 486
Über den Autor
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on markets and marketing. He is the author or coauthor of Market Your Way to Growth, Good Works!, Marketing 3.0, and other best-selling titles from Wiley.MILTON KOTLER is Chairman of Kotler Marketing Group (KMG) USA, headquartered in Washington, D.C. and Kotler Marketing Group China, headquartered in Beijing, with offices in Shenzhen, Shanghai and Wuhan. KMG China is recognized as the #1 marketing strategy consultancy in China. He is author of A Clear-Sighted View of Chinese Business Strategy (2004, Remnin University Press) and coauthor with Philip Kotler of Market Your Way to Growth: 8 Ways to Win (2013, Wiley); and a frequent contributor to the China Business Press. He is a leading marketing strategist and urban and community development expert, noted for his classic 1969 book Neighborhood Government (Lexington, 2004).
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