Edison in the Boardroom
How Leading Companies Realize Value from Their Intellectual Assets
Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed, or sold in the idea stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to t…
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Produktdetails
Weitere Autoren: Davis, Julie L.
- ISBN: 978-0-471-21735-0
- EAN: 9780471217350
- Produktnummer: 13835566
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 1'796 KB
Über den Autor
JULIE L. DAVIS (Chicago, IL) is the Worldwide Co-Managing Partner of Andersen's intellectual asset consulting practice. SUZANNE S. HARRISON (Menlo Park, CA) is the co-owner of ICMG.
3 weitere Werke von Suzanne S. Harrison:
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