Creating Passion Brands
How to Build Emotional Brand Connection with Customers
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward f…
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Noch nicht erschienen, Juni 2021
Produktdetails
Weitere Autoren: Day, Derek
- ISBN: 978-0-7494-4602-4
- EAN: 9780749446024
- Produktnummer: 13938904
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 320 S.
- Plattform: EPUB
Über den Autor
Helen Edwards, Derek Day
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