Retailing Management - Global Edition
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
CHF 85.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
Weitere Autoren: Weitz, Barton A.
- ISBN: 978-0-07-122098-9
- EAN: 9780071220989
- Produktnummer: 10173217
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 704 S.
- Masse: H27.4 cm x B21.7 cm x D2.2 cm 1'426 g
- Auflage: 8 Rev ed
- Abbildungen: Illustrations map.
- Gewicht: 1426
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Michael Levy , PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Barton A. Weitz , PhD, received an undergraduate degree in electrical engineering from MIT and an MBA and a PhD in business administration from Stanford University. He has been a member of the faculty at the UCLA Graduate School of Business and the Wharton School at the University of Pennsylvania and is presently the JCPenney Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida.
70 weitere Werke von Michael Levy:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Ebook (PDF Format)
CHF 226.50
Bewertungen
Anmelden