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Melissa Davis

The Fundamentals of Branding

Ebook (EPUB Format)

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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Produktdetails


  • ISBN: 978-1-350-03461-7
  • EAN: 9781350034617
  • Produktnummer: 24969883
  • Verlag: Bloomsbury UK
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 184 S.
  • Plattform: EPUB
  • Masse: 51'550 KB
  • Auflage: 1. Auflage
  • Abbildungen: 200 colour illus

Über den Autor


Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.

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