Robert Levine
The Power of Persuasion
How We're Bought and Sold
Ebook (PDF Format)
Learn from the mistakes of others. You can't live long enough to make them all yourself.-Eleanor Roosevelt Do you believe most people are susceptible to persuasion, but not you? According to renowned social psychologist Robert Levine, you are more susceptible than you think and just how vulnerable you are depends on the talented subtlety and skill of the persuader. Drawing heavily on both extensive field research and scientific findings, The Power of Persuasion offers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they'd do-and are usually later sorry they did. Whe…
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Beschreibung
Learn from the mistakes of others. You can't live long enough to make them all yourself.-Eleanor Roosevelt Do you believe most people are susceptible to persuasion, but not you? According to renowned social psychologist Robert Levine, you are more susceptible than you think and just how vulnerable you are depends on the talented subtlety and skill of the persuader. Drawing heavily on both extensive field research and scientific findings, The Power of Persuasion offers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they'd do-and are usually later sorry they did. Whether they're pushing Tupperware or eternity, professional persuaders are skilled artisans who often leave their prey unaware that they've been influenced or even conned. In researching this penetrating work, Dr. Levine and a host of students went undercover to observe and expose the tactics of persuasion professionals, from hucksters selling everything from cosmetics to health, timeshares to kitchenware, as well as religious and cult leaders and others who use their skills to control others' lives. The Power of Persuasion features vivid testimonies from individuals on the receiving end of the process, varying from those who are convinced they've been saved to those who believe they've been ruined by psychobabbling control freaks. In an effort to fully understand and disclose how these smooth operators work, Dr. Levine took a hands-on approach by attending training sessions for magicians honing their craft. He even took on the most educational jobs of them all: selling cars and hawking cutlery door to door. Focusing on the subtle, almost invisible processes of effective manipulation, The Power of Persuasion exposes the many tricks of the trade, including how: The sunk=cost trap encourages you to throw good money after bad Free gifts are offered to make you feel obligated to make a purchase or donation The anchoring trap may be used to make a high price appear lower Decoys are craftily used to make other products in their line look more attractive The Power of Persuasion then offers you some rules for protecting yourself from becoming an unwitting victim of manipulation, such as: Beware of simple answers to complex problems Question reputations Recognize the apparent lack of pressure as a type of pressure Distrust time limits Realize that the most dangerous sales men don't look like salesmen at all
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Produktdetails
- ISBN: 978-0-471-46327-6
- EAN: 9780471463276
- Produktnummer: 13846923
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 288 S.
- Plattform: PDF
- Masse: 1'019 KB
Über den Autor
ROBERT LEVINE is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, NY Times, Utne Reader and American Scientist. He has received awards for his teaching, research and writing, including being named the university's Outstanding Professor. Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan.
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