Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising
A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond,…
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Produktdetails
Weitere Autoren: Della Femina, Jerry (Solist)
- ISBN: 978-1-4532-5817-0
- EAN: 9781453258170
- Produktnummer: 12772714
- Verlag: Open Road Media E-Riginal
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 232 S.
- Masse: H21.6 cm x B14.1 cm x D1.5 cm 299 g
- Gewicht: 299
Über den Autor
Richard Kirshenbaum (b. 1962) is one of the most exciting personalities in New York City advertising. With partner Jonathan Bond, he founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative marketing concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing.Kirshenbaum has lectured at Harvard Business School, appeared on Crain's 40 under Forty list, sat on the board of directors of the One Club for Art & Copy, and been named #2 on a list of top 100 entrepreneurs of the United States. His other books include Under the Radar, cowritten with Bond, and Closing the Deal, a book on relationships that has been translated into nine languages. An accomplished playwright, his work has been produced by David Mamet's Atlantic Theater Company. He currently writes for Us Weekly, contributing to its regular Fashion Police feature.
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