Go Mobile
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
GET YOUR BUSINESS TO GO MOBILE According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones. Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn…
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Produktdetails
Weitere Autoren: Hopkins, Jeanne
- ISBN: 978-1-118-22640-7
- EAN: 9781118226407
- Produktnummer: 13902937
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 256 S.
- Plattform: PDF
- Masse: 2'020 KB
Über den Autor
JEANNE HOPKINS is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones. JAMIE TURNER is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.
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