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What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
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Produktdetails
Weitere Autoren: Woodside, Arch G. (Hrsg.)
- ISBN: 978-0-7623-1159-0
- EAN: 9780762311590
- Produktnummer: 1538452
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 796 S.
- Masse: H24.0 cm x B16.1 cm x D4.6 cm 1'346 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 1346
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