Shaoming Zou

Export Marketing Strategy

Tactics and Skills That Work

Buch

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success. If you manage a small or mid-size business that is interested in exporting; this comprehensive book will put you firmly on the path toward success. Achievement in export marketing is not easy, and this guid… Mehr

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Produktdetails

Weitere Autoren: Kim, Daekwan / Cavusgil, Tamer

ISBN: 978-1-60649-008-2
EAN: 9781606490082
Produktnummer: 7779610
Verlag: Business Expert Press
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 372 S.
Masse: H22.9 cm x B15.2 cm x D2.0 cm 538 g
Abbildungen: Paperback
Gewicht: 538

Über den Autor

Shaoming Zou (Ph.D., Michigan State University) is Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor at University of Missouri. His research is focused on international marketing strategy and firms' performance. He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, among others.Daekwan Kim is Assistant Professor of International Business and Marketing in the College of Business at Florida State University. He received his Ph.D. from Michigan State University. He has taught numerous international business and marketing courses at Florida State University as well as in Japan and Europe. His research interests include international channel relationships, international marketing strategies, multinational brand management, and the impact of IT on firm marketing strategies and activities.S. Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University.