Rosemary Varley

Retail Product Management: Buying and Merchandising

Buch

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. Taking an… Mehr

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Produktdetails

ISBN: 978-0-415-32714-5
EAN: 9780415327145
Produktnummer: 1516401
Verlag: Routledge Chapman Hall
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 278 S.
Masse: H24.7 cm x B18.1 cm x D1.9 cm 726 g
Auflage: 2. A.
Gewicht: 726

Über den Autor

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.