Professional Services Marketing
How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
In the old days, professional services firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. Well, those days are gone. While repeat business and referrals are still necessary, today you also need smart, effective marketing and a culture of business development success to attract a steady stream of clients and grow your business in an increasingly competitive world. Now in its second edition, Professional Services Marketing gives you the field-tested, research-based marketing and sales approach your organ…
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Produktdetails
Weitere Autoren: Frederiksen, Lee / Doerr, John E.
- ISBN: 978-1-118-68843-4
- EAN: 9781118688434
- Produktnummer: 15008109
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 2'128 KB
- Auflage: 2. Aufl.
Über den Autor
MIKE SCHULTZ is the Co-President of RAIN Group and coauthor of the bestselling Rainmaking Conversations and Professional Services Marketing. He was named the global Top Sales Thought Leader in 2011 by Top Sales Awards. He is also Publisher of RainToday.com, which was named the Top Sales and Marketing Resource Site in 2010 and 2011. He is frequently quoted in news outlets such as Business Week, Inc. magazine, MSNBC, the Huffington Post, and others. JOHN E. DOERR is the Co-President of RAIN Group and coauthor of Rainmaking Conversations and Professional Services Marketing. John was named the Top Sales Thought Leader in 2011 by Top Sales Awards and has trained thousands of sales professionals, helping them master the complex sale through in-house training and public presentations, both domestically and abroad. LEE W. FREDERIKSEN, PhD, is Managing Partner at Hinge. He has worked with many global brands, including Anheuser Busch, American Express, Capital One, Monster.com, and Yahoo! Lee has been quoted in Fortune, New York Times, USA Today, Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and professional journals.
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