Essentials of Marketing & Companion Website with Gradetracker Student Access Card
Essentials of Marketing is the quintessential guide to current marketing thinking. The core concepts of marketing are imaginatively conveyed and reinforced with topical vignettes and cases. An essential read for all marketing students.Noel Dennis, Senior Lecturer in Marketing, Teesside Business School, University of TeessideThe second edition of Essentials of Marketing is clearly written, with lots of appropriate examples and illustrations, so the reader can see how the key marketing principles are applied in real life.Marianne Hough, Westminster Business School, University of WestminsterBy stripping back the subject to its building blocks, B…
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Produktdetails
Weitere Autoren: Pettitt, Stephen
- ISBN: 978-1-4058-5828-1
- EAN: 9781405858281
- Produktnummer: 2703638
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Masse: 1'110 g
- Auflage: 2. A.
- Abbildungen: Buch; Access Card für Digitales Produkt
- Gewicht: 1110
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