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Dan Ariely

Payoff

Ebook (EPUB Format)

Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children. From the economic point of view, motivation is based on a very simple trade-off: we need and want things, and we work to get them. We're more likely to do something if we get money for it, and the more money we get, the more motivated we are. But what if our understanding of motivation and money is all wrong? In Payoff, Dan Ariely investigates the true nature of motivation and our partial blindness to the way it wo… Mehr

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Produktdetails


  • ISBN: 978-1-4711-5608-3
  • EAN: 9781471156083
  • Produktnummer: 27823829
  • Verlag: Simon & Schuster Uk
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 12 S.
  • Plattform: EPUB
  • Masse: 0 KB

Über den Autor


Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is a founding member of the Center for Advanced Hindsight. He is the author of Payoff and the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

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