Intellectual Property Strategies for the 21st Century Corporation

A practical approach to the modern management of intellectualpropertyThe world has changed significantly in the past decade,resulting in new behavior and practice related to the ownership andmanagement of intellectual property. This book helps executives,attorneys, accountants, managers, owners, and others understand thelegal, technological, economic, and cultural changes that haveaffected IP ownership and management. It provides case studies,practical examples and advice from seasoned and enduringprofessionals who have adopted new and streamlined methods andpractices whether as in-house or outside counsel, or serviceproviders.* Provides a practical yet global approach to corporate IPmanagement* Serves as a resource for in-house and outside counsel,executives, managers, accountants, consultants and others atmid-size and large corporations* Helps professionals navigate the numerous new challenges thathave changed the ways in which intellectual property is obtainedand managed* Details the latest trends in valuation, exploitation, andprotection of intellectual property* Extensive coverage of the legal, financial, accounting andgeneral business aspects of intellectual property* The combined expertise of lawyers, accountants, economists andother business professionalsTimely and relevant in view of the global economic recessionamidst rampant technological development, this book offers newsolutions, practices, policies and strategies as a result ofchanges in economies and markets, laws, globalization, environment,and public perception.