Management Case Study Amazon. Analysis and Decision Making
Seminar paper from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but a…
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Produktdetails
- ISBN: 978-3-668-70510-4
- EAN: 9783668705104
- Produktnummer: 27849478
- Verlag: GRIN Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 23 S.
- Plattform: PDF
- Masse: 929 KB
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