The Roots and Uses of Marketing Knowledge
A Critical Inquiry into the Theory and Practice of Marketing
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, r…
Mehr
CHF 112.15
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-3-11-063170-8
- EAN: 9783110631708
- Produktnummer: 34318145
- Verlag: Gruyter, Walter de GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 235 S.
- Plattform: PDF
- Masse: 974 KB
- Abbildungen: 19 b/w ill., 38 b/w tbl.
Über den Autor
Terence David Smith, Practitioner with over 20 years experience in a broad range of senior B2B Marketing positions, UK
65 weitere Werke von Terry Smith:
Thinking Contemporary Curating
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 23.85
The Roots and Uses of Marketing Knowledge
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 91.50
Engaging Troubling Students
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (PDF Format)
CHF 71.95
Instructions for the King's Knight
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 3.85
Surviving Head Trauma
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 8.00
Hospitable Leader
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 16.39
Whitelash
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 28.44
Nil Desperandum
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (PDF Format)
CHF 9.65
Engaging Troubling Students
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 71.95
Blaggers Inc - Britain's Biggest Armed Robberies
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 9.00
Nil Desperandum
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 9.65
Jason's Final Coming
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 5.00
Training the Bodes
A Critical Inquiry into the Theory and Practice of Marketing
A Critical Inquiry into the Theory and Practice of Marketing
Ebook (EPUB Format)
CHF 5.70
Bewertungen
Anmelden