Peter L. Phillips

Creating the Perfect Design Brief

How to Manage Design for Strategic Advantage

Buch

Helps readers to discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution, and more.

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Produktdetails

ISBN: 978-1-58115-914-1
EAN: 9781581159141
Produktnummer: 11815487
Verlag: Simon & Schuster N.Y.
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 240 S.
Ausstattung: Trade Paperback
Masse: H21.0 cm x B14.0 cm x D14.2 cm 313 g
Gewicht: 313

Über den Autor

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.