Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
CHF 136.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V104:
Folgt in ca. 10 Arbeitstagen
Produktdetails
Weitere Autoren: Langner, Tobias (Hrsg.) / Okazaki, Shintaro (Hrsg.)
- ISBN: 978-3-8349-4290-6
- EAN: 9783834942906
- Produktnummer: 15412108
- Verlag: Gabler Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 448 S.
- Masse: H21.6 cm x B15.3 cm x D2.9 cm 688 g
- Auflage: 2012
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 688
Über den Autor
Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany. Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
17 weitere Werke von Martin (Hrsg.) Eisend:
Advances in Advertising Research (Vol. VII)
Current Insights and Future Trends
Current Insights and Future Trends
Ebook (PDF Format)
CHF 130.00
Dynamic Capabilities and Relationships
Current Insights and Future Trends
Current Insights and Future Trends
Ebook (PDF Format)
CHF 165.50
Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
Current Insights and Future Trends
Ebook (PDF Format)
CHF 118.00
Advances in Advertising Research VIII
Current Insights and Future Trends
Current Insights and Future Trends
Ebook (PDF Format)
CHF 106.50
Advances in Advertising Research IX
Current Insights and Future Trends
Current Insights and Future Trends
Ebook (PDF Format)
CHF 130.00
Advances in Advertising Research (Vol. VI)
Current Insights and Future Trends
Current Insights and Future Trends
Ebook (PDF Format)
CHF 88.50
Bewertungen
Anmelden