Redefining Global Strategy, with a New Preface
Crossing Borders in a World Where Differences Still Matter
New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a flat world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this semiglobalized approach, companies can cross borders more profitably by basing their st…
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Produktdetails
- ISBN: 978-1-63369-607-5
- EAN: 9781633696075
- Produktnummer: 24344161
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 7'772 KB
Über den Autor
Pankaj Ghemawat--globalization and business strategist, professor, and speaker--works with organizations and policy makers around the world to help them anticipate and prepare for economic shifts. He is Global Professor of Management and Strategy and Director of the Center for the Globalization of Education and Management at the Stern School of Business at New York University and the Anselmo Rubiralta Professor of Global Strategy at IESE Business School. He is the author of numerous influential books, including The New Global Road Map, World 3.0, and The Laws of Globalization.
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