Trade Marks and Brands
An Interdisciplinary Critique
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-…
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Produktdetails
- ISBN: 978-0-511-40629-4
- EAN: 9780511406294
- Produktnummer: 13810451
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 11'136 KB
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