New Product Development
Successful Innovation in the Marketplace
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous…
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Produktdetails
Weitere Autoren: Mills, Nicholas / Brooke, Michael Z
- ISBN: 978-1-136-40028-5
- EAN: 9781136400285
- Produktnummer: 14479353
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 248 S.
- Plattform: PDF
- Masse: 872 KB
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