Marketing
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.
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Produktdetails
Weitere Autoren: Fill, Chris / Page, Kelly
- ISBN: 978-0-19-957961-7
- EAN: 9780199579617
- Produktnummer: 10178621
- Verlag: Oxford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 768 S.
- Auflage: 2. A.
- Abbildungen: Farb. Ill.
Über den Autor
Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing at Cranfield School of Management, Cranfield University. He is an international authority in the field of political marketing and Managing Editor, Europe, for the Journal of Political Marketing. He has published widely in journals and books on marketing topics including on public relations, public opinion, market segmentation and positioning, marketing research and strategic marketing. Paul runs his own strategic marketing and research consultancy, Baines Associates, which has undertaken work for a number of large and medium sized organisations including government departments, national charities and private sector organisations. In this spare time, he likes to swim, travel and devour current affairs magazines.
37 weitere Werke von Paul Baines:
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