The Business of Public Relations
This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal…
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Produktdetails
- ISBN: 978-0-275-92333-4
- EAN: 9780275923334
- Produktnummer: 1417647
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 1987
- Seitenangabe: 346 S.
- Masse: H24.0 cm x B16.1 cm x D2.3 cm 686 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 686
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