The Mind of the Market
Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics
Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about moneyHow did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, Shermer investigates what b…
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Produktdetails
- ISBN: 978-1-4299-2443-6
- EAN: 9781429924436
- Produktnummer: 22463710
- Verlag: Henry Holt and Co.
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 336 S.
- Plattform: EPUB
- Masse: 415 KB
- Auflage: First Edition
Über den Autor
Michael Shermer
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