Transformations of Retailing in Europe after 1945
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of…
Mehr
CHF 56.10
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Jessen, Ralph (Hrsg.)
- ISBN: 978-1-317-00778-4
- EAN: 9781317007784
- Produktnummer: 20171514
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 250 S.
- Plattform: PDF
- Masse: 3'898 KB
Über den Autor
Ralph Jessen is Professor of Modern History and Lydia Langer was formerly a Research Fellow, both at the University of Cologne, Germany.
4 weitere Werke von Lydia Langer:
Bewertungen
Anmelden