Neuromarketing in Action
How to Talk and Sell to the Brain
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be impr…
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Produktdetails
Weitere Autoren: Bayle-Tourtoulou, Anne-Sophie / Badoc, Michel
- ISBN: 978-0-7494-6928-3
- EAN: 9780749469283
- Produktnummer: 15594156
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 352 S.
- Plattform: EPUB
- Masse: 1'508 KB
- Auflage: 1. Auflage
Über den Autor
Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
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