Bernard Marr
Big Data in Practice
How 45 successful companies used big data analytics to deliver extraordinary results
Buch
A comprehensive compendium of why, how, and to what effects Big Data analytics are used in today???s world James Kobielus, Big Data Evangelist at IBMHOW THE BEST ARE USING BIG DATA - AND HOW YOU CAN TOOBig Data is a game changer - not just the next new strategy but the tsunami disrupter that you have to know before your competition runs you over with it.Many people understand the power and importance of Big Data but fail to use it effectively. Big Data in Practice showcases the current state of the art in Big Data, sharing insights into how a diverse group of companies are using Big Data and analytics to solve real-world problems.From retaile…
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Beschreibung
A comprehensive compendium of why, how, and to what effects Big Data analytics are used in today???s world James Kobielus, Big Data Evangelist at IBMHOW THE BEST ARE USING BIG DATA - AND HOW YOU CAN TOOBig Data is a game changer - not just the next new strategy but the tsunami disrupter that you have to know before your competition runs you over with it.Many people understand the power and importance of Big Data but fail to use it effectively. Big Data in Practice showcases the current state of the art in Big Data, sharing insights into how a diverse group of companies are using Big Data and analytics to solve real-world problems.From retailers using Big Data to predict trends and consumer behaviours, to governments using Big Data to foil terrorist plots - as well as the use of Big Data in cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, video gaming, and everything in between - you'll realize that no matter what job you are in and no matter what industry you work in, Big Data will transform it.Big Data is disrupting every aspect of business. You're holding a book that provides powerful examples of how companies strive to defy outmoded business models and design new ones with Big Data in mind -Henrik von Scheel, Google Advisory Board Member
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Produktdetails
- ISBN: 978-1-119-23138-7
- EAN: 9781119231387
- Produktnummer: 19313721
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 320 S.
- Masse: H22.4 cm x B14.9 cm x D2.2 cm 512 g
- Gewicht: 512
Über den Autor
BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.
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