The International Encyclopedia of Strategic Communication

The definitive international reference on strategic communicationThe term strategic communication began to take on its current intellectual and professional trajectory so that by 2007 an academic journal could be launched and a definition proposed. The concept was needed to sharpen the acumen of various communication functions within organizations and entities in order to improve their approach and thus be more successful in fulfilling their mission, vision, values statements and goals.In recent years, strategic communication has evolved to become more integrative, holistic and has taken on a sociocultural orientation. The first major work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice.Reflecting the current international trends within communication studies generally, this timely reference explores current efforts on the part of thought leaders and communications professionals from around the globe to critique, integrate, and reengineer forms, structures, functions of, best practices, and purposes for both internal and external organizational communication as a management process. These experts share their insights, knowledge and experience within four major areas: strategy, organization, management, and sociocultural impact.* Defines and presents state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication* Addresses major contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations or other entities - as well as those whom they seek to influence or depend upon for success* Explores specific topical entries that have come to constitute the applications and intellectual foundations that enrich strategic communication* Examines strategic communication's role and offers a broad view of its impact on professional areas* Examines how strategic communication principles transcend and are applied currently in specialties such as public relations, conflict and issues management, public diplomacy, political communication, managerial communication, internal communication, technical communication, marketing communication and advertising, fundraising development, social advocacy, information campaigns, health communication, and stakeholder engagementWritten with the support and editorial assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication, The International Encyclopedia of Strategic Communication is an indispensable resource for students, teachers, and researchers in the burgeoning field of strategic communication worldwide.