Marketing Communications
The new edition ofMarketing Communicationsdelivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.Theeighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with ne…
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Produktdetails
Weitere Autoren: Turnbull, Sarah
- ISBN: 978-1-292-23501-1
- EAN: 9781292235011
- Produktnummer: 33790912
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 816 S.
- Plattform: PDF
- Masse: 31'726 KB
- Auflage: 8. Auflage
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