Andrea Curtis

Eat This!

How Fast Food Marketing Gets You to Buy Junk (And How to Fight Back)

Ebook (EPUB Format)

A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children - an immense industry worth billions of dollars. Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising. On each page spread, Andrea Curtis… Mehr

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Produktdetails

Weitere Autoren: Collins, Peggy (Illustr.)

ISBN: 978-0-88995-595-0
EAN: 9780889955950
Produktnummer: 33677172
Verlag: CZP eBooks
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 40 S.
Plattform: EPUB
Masse: 12'956 KB

Über den Autor

Andrea Curtis is a writer and editor and has written about everything from women's health to neighborhood change, from personalities in the literary world to those in the urban forest. She is the author of the acclaimed What's for Lunch: How Schoolchildren Eat Around the World for younger readers. Her critically acclaimed Into the Blue: Family Secrets and The Search for a Great Lakes Shipwreck won the Edna Staebler Award for Creative Non-Fiction. Her writing has also appeared in Toronto Life, Chatelaine, Canadian Geographic, Explore, Utne Reader, The Globe & Mail, Today's Parent, cbc.ca/arts and others. A graduate of McGill University in Montreal, Andrea now lives in Toronto with her husband and two sons, and volunteers for the Toronto non-profit, Word-Play.