Marketing in Publishing
Marketing in Publishing offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, Marketing in Publishing is an essential resource for marketing professionals.
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Produktdetails
Weitere Autoren: Forsyth, Patrick
- ISBN: 978-1-134-74665-1
- EAN: 9781134746651
- Produktnummer: 18416629
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 176 S.
- Plattform: EPUB
- Masse: 854 KB
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