The Strategy Planning Process
Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommenda…
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Produktdetails
Weitere Autoren: Kühn, Richard / Montani, Maude (Übers.)
- ISBN: 978-3-662-58573-3
- EAN: 9783662585733
- Produktnummer: 30845888
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 288 S.
- Masse: H23.5 cm x B15.5 cm x D1.5 cm 441 g
- Auflage: Softcover reprint of the original 2nd ed. 2018
- Abbildungen: Paperback
- Gewicht: 441
Über den Autor
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Richard Kühn is the founder and former director of the Institute for Marketing and Strategic Management at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
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