Branded Gentry
Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the twentieth century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colourful, illuminating journey, described through thirte…
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Produktdetails
- ISBN: 978-1-908739-79-7
- EAN: 9781908739797
- Produktnummer: 14844441
- Verlag: Elliott & Thompson
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 300 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
David Hopper is a marketing strategist and head of H2 Partners, whose clients include Bollinger, Nokia and Standard Life. Charles Vallance is a founding partner and head of advertising agency VCCP, and has helped to build some of the biggest brands of the last 20 years, including O2, ING Direct, Land Rover, Heineken and The National Lottery.
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