Hired to Fight, Hired to Win
Hired to Fight, Hired to Win
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of…
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Produktdetails
- ISBN: 978-1-317-55328-1
- EAN: 9781317553281
- Produktnummer: 19572047
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 322 S.
- Plattform: EPUB
- Masse: 2'482 KB
- Auflage: 3. Auflage
Über den Autor
Dennis W. Johnson is professor emeritus and former associate dean of the George Washington University Graduate School of Political Management.
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