Essentials of Business Research
A Guide to Doing Your Research Project
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of inte…
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Produktdetails
- ISBN: 978-1-4462-9685-1
- EAN: 9781446296851
- Produktnummer: 17029037
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 376 S.
- Plattform: PDF
- Masse: 11'476 KB
- Auflage: Second Edition
Über den Autor
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
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