Integrated Advertising, Promotion, and Marketing Communications, Global Edition
For advertising courses.Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allo…
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Produktdetails
Weitere Autoren: Baack, Donald E.
- ISBN: 978-1-292-22275-2
- EAN: 9781292222752
- Produktnummer: 31731871
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 512 S.
- Plattform: PDF
- Masse: 70'756 KB
- Auflage: 8. Auflage
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