Tourism and the Branded City
Film and Identity on the Pacific Rim
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding an…
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Produktdetails
Weitere Autoren: Gammack, John G.
- ISBN: 978-1-317-00964-1
- EAN: 9781317009641
- Produktnummer: 20171615
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 234 S.
- Plattform: PDF
- Masse: 3'791 KB
Über den Autor
Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.
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