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Mark W. Johnson

Reinvent Your Business Model

How to Seize the White Space for Transformative Growth

Ebook (EPUB Format)

Named a Top 10 Business Strategy Book of 2018 by Inc. magazineIn his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys R Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.In this revised, updated, and newly titled edition, Johnso… Mehr

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Produktdetails


  • ISBN: 978-1-63369-647-1
  • EAN: 9781633696471
  • Produktnummer: 25404134
  • Verlag: Harvard Business Review Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 240 S.
  • Plattform: EPUB
  • Masse: 4'481 KB

Über den Autor


Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning Reinventing Your Business Model in Harvard Business Review. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.Author social media/website info: innosight.com/team_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson, twitter.com/mark_w_johnson

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