Wine Sales and Distribution
The Secrets to Building a Consultative Selling Approach
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors' approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors' over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospi…
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Produktdetails
Weitere Autoren: Crotts, John C. / Marlowe, Byron
- ISBN: 978-1-5381-1732-3
- EAN: 9781538117323
- Produktnummer: 31698100
- Verlag: Rowman & Littlefield Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 208 S.
- Plattform: EPUB
- Masse: 2'007 KB
Über den Autor
By Paul Wagner; John C. Crotts and Byron Marlowe
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