Edison in the Boardroom Revisited

The second edition of Edison in the Boardroom surpasses the first. It is a timely peek behind the scenes at how companies manage and measure some of their most valuable assets, and how businesses use them to succeed.--SCOTT FRANK, President and CEO, AT&T Intellectual PropertyIn this second edition of Edison in the Boardroom, Suzanne Harrison and Patrick Sullivan have really managed to identify and integrate the major changes of the last ten years that have changed the Intellectual Asset Management landscape. Now more than ever, a business strategy without an IP strategy is no strategy! --RUUD PETERS, Chief Intellectual Property Officer, PhilipsA must-read for anyone involved in Open Innovation. This latest installment in the Boardroom series offers keen insights, stories and best practices, enabling us to learn from each other to become even more effective strategic innovation partners.--JEFF WEEDMAN, Vice President, Global Business Development, Procter & GambleRecognized around the world as pioneers in the emerging field of intellectual property strategy, Suzanne Harrison and Patrick Sullivan deliver a must-read guide for business executives ready to maximize the creation and exploitation opportunities for their companies' intellectual property. Edison in the Boardroom Revisited presents an insider's view of the best IP practices used at the world's leading innovation companies organized in an easy-to-understand framework that can be used by companies at all stages of maturity, in any industry, whether now or in the future. This book should be read and re-read by anyone serious about understanding IP strategy.--ALLEN M. LO, Deputy General Counsel and Vice President, Intellectual Property, Juniper Networks, Inc.