Retail Management: International Edition
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
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Produktdetails
Weitere Autoren: Evans, Joel R.
- ISBN: 978-0-273-76856-2
- EAN: 9780273768562
- Produktnummer: 13386674
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 624 S.
- Masse: H27.7 cm x B21.6 cm x D2.2 cm 1'123 g
- Auflage: 12. A.
- Gewicht: 1123
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