The Sage Handbook of Public Relations
The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts:. defining the field, seeking to explain the role public relations plays in society. examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media. challenging academics and prac…
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Produktdetails
- ISBN: 978-1-4129-7780-7
- EAN: 9781412977807
- Produktnummer: 7977495
- Verlag: SAGE Publications Inc
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 792 S.
- Masse: H25.7 cm x B18.4 cm x D4.7 cm 1'522 g
- Gewicht: 1522
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Robert L. Heath is professor emeritus at the School of Communication University of Houston and Academic Consultant in the College of Commerce, Faculty of Management and Marketing at the University of Wollongong in Australia. Heath is one of the academic pioneers in examining the history and theoretical foundations of strategic issues management. He is author or editor of 12 books (and 2 second editions) and 100 articles in major journals and leading edited books. In addition to strategic issues management, he has written on rhetorical theory, social movements, communication theory, public relations, organizational communication, crisis communication, risk communication, terrorism, and reputation management. He edited the Encyclopedia of Public Relations and the Handbook of Public Relations. He has lectured in many countries, to business and non-profit groups, and for various professional organizations. In May 2007, he was saluted by the Issue Management Council for his leadership over three decades to foster mutual interests between the corporation and all stakeholders and stakeseekers.
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