Paul Greenberg

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

Buch

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

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Produktdetails

ISBN: 978-0-07-223173-1
EAN: 9780072231731
Produktnummer: 1273298
Verlag: McGraw-Hill Education - Europe
Sprache: Englisch
Erscheinungsjahr: 2004
Seitenangabe: 688 S.
Masse: H23.1 cm x B16.3 cm x D4.2 cm 1'061 g
Auflage: 3 ed
Abbildungen: 10 Illustrations, unspecified
Gewicht: 1061
Sonstiges: Professional & Vocational

Über den Autor

Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.