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Dogan (Hrsg.) Gursoy

Routledge Handbook of Hospitality Marketing

Ebook (EPUB Format)

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainabi… Mehr

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Produktdetails


  • ISBN: 978-1-315-44550-2
  • EAN: 9781315445502
  • Produktnummer: 24433698
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 652 S.
  • Plattform: EPUB
  • Masse: 4'610 KB
  • Abbildungen: 32 schwarz-weiße Abbildungen, 9 schwarz-weiße Fotos, 23 schwarz-weiße Zeichnungen, 39 schwarz-weiße Tabellen

Über den Autor


Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management and Journal of Hospitality & Tourism Research. He has also developed and designed the Hotel Business Management Training Simulation (www.hotelsimulation.com), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.

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