Strategies for Success in Retail (Collection)
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today's shoppers really think, behave, and buy learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt
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Produktdetails
Weitere Autoren: Zhang, Z. / Sorensen, Herb / DeHerder, Rick / Blatt, Dick
- ISBN: 978-0-13-269651-7
- EAN: 9780132696517
- Produktnummer: 27841397
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Plattform: EPUB
- Masse: 11'492 KB
Über den Autor
Jagmohan Raju is Joseph J. Aresty Professor, Professor of Marketing, and Chairperson of the Marketing Department at The Wharton School. He researches pricing new products, retailing, coupons, salesforce compensation, and distribution challenges. Z. John Zhang, Murrel J. Ades Professor and Professor of Marketing at Wharton, researches pricing and revenue models, targeted pricing strategies, retail management, price engineering, and competitive strategies. Herb Sorensen, Ph.D. is CEO and President of TNS Sorensen, the leader in helping manufacturers and retailers assess product/package performance, purchase decisions, category management, promotional impact, and shopper behavior. Rick DeHerder, Founder and CEO of the Array Marketing Group, served for a decade as a marketing executive at Mattel. Richard Blatt served until recently as President and CEO of POPAI, the leading global, non-profit trade association for marketing at-retail.
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